Over the past 26 years, Roberta Baldwin, Certified Luxury Home Marketing Specialist and charter member of the exclusive, new KW Sports+Entertainment division, has been one of Essex County, NJ's most respected real estate professionals, often quoted in the national media, featured for 2 seasons on the early real estate hit HGTV show "Bought & Sold" and, more recently, on "House Hunters." As a franchise co-founder of the #1 performing brokerage office in Essex County -- KW NJ Metro Group -- she long maintained Double Platinum market achievement as a practicing Realtor. While her most recent team ranked near the top of the 2020-21 Real Trends America's Best market survey, with more than $150M in sales in the last 2 years alone, the establishment of Roberta Baldwin Homes will take her skills to still another level.

An award-winning former celebrity-entertainment journalist, author, newspaper editor, marketing and publishing executive, Roberta's well-honed organizational, creative and people skills are reflected in every deal she negotiates. She offers sellers a sophisticated mix of high technology marketing, impeccable taste and sensitive interpretation their personal needs, while offering buyers the expert advice and knowledge of local towns, schools and commutes that they need to move confidently into their new homes. Considered an expert on pricing, buyer and seller psychology, and staging homes to maximize value, she has been interviewed by The New York Times, NY Post, NJ Star Ledger, Nightline (ABC), Early Morning (CBS), AOL Patch and MSNBC. For the12th consecutive year, Roberta has been chosen for the NJ Monthly's Five Star Professional award for excellence in customer service and Morris/Essex Health and Life Magazine's 'Top Agent" designation again this year. Her recent national and local accolades cement her position as the West Essex (NJ) region's premier real estate consultant. Roberta's motto: "Selling with Distinction!"